Mission Statement:To provide and enlighten
small to mid sized business owners with the services/ products
and information they need to become successful online.
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In This Issue: |
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 Note
From Merle: |
Hi Kids,
Monday, Monday, again? Oh boy, where did
the weekend go? Seems I was just sitting on the couch
eating my Frosted Flakes and feeling grrrrrrreat as I
watched my favorite cartoons and here I am in "grown
up" time again. I think I want to go back to being
a kid, I think it was a lot easier and a whole lot more
fun. The biggest thing on my agenda for the day was who
I was going to play with and what would we waste the day
on. Yes, I long for the lazy days of summer catching frogs
and working on my tan.
By now unless you're a hermit you heard
about Ronald Reagan dying on Saturday. Sad, that he lived
his last 10 years with Alzheimer. To live such a full
life then not being able to remember any of it at the
end is a sorrowful way to go. The headlines in the newspaper
yesterday talked about what a "hero" he was
and had all of these wonderful things to say about him.
What strikes me as odd about the media is they never say
nice things about people when their alive but when they're
dead then they go on and on about how great they are and
the awesome things they did. Why can't they do this when
people are alive? I don't think they can hear them when
their dead and it would be nice to know you were appreciated
while you were alive. Don't you think? The moral of the
story here? Tell the people in your life what they mean
to you and how proud you are of their accomplishments.
They can't hear you when they are gone.
Ever notice how we are becoming a huge nation
of laws and lawsuits? We are slowly losing our freedom
in this country as the government sticks their nose into
more and more places where it doesn't belong. For example:
another story in the paper yesterday was about Ohio Barns
and how many of them have ads painted on them. Well, the
state has decided if those Barns are within so many feet
of their highways those owners need to pay a few hundred
dollars for a permit to display ads on their own property?
See anything wrong with this picture? A barn that sits
on private property has to pay a for a permit to display
a painting on their own Barn? Give me a break. This is
ridiculous and just goes to show how the 'almighty dollar'
and stupid laws are ruining this country. Wake up people
before it's too late.
OK, jumping off of my soapbox on with the
show.
As always send any comments or suggestions
to:mailto:merle@mcpromotions.com
***This Issue's Free Ad Contest Winner***
Today's contest winner for a free ad in this ezine is:
Ed Sous. Send in your ad and I'll get it in the next issue.
If you'd like a chance to win fill
out the survey by clicking on the link at the bottom
of this ezine. A winner is picked for every issue.
Thanks again for joining me.
Warmest Regards,
http://www.MCPromotions.com/
http://www.EzineAdAuction.com/
http://www.MerlesWorld.com
|
| Discussion
Question of the Week: |
"Have you ever tried contextual advertising?
If so what
were your experiences good/bad?
To POST your comments hop over to the board
at..
http://www.mcpromotions.com/webbbs/config.pl
I look forward to reading your comments. No
Spam it will be deleted. You'll find some great resources
in today's ezine so what are you waiting for....Let's go.....
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|
1) Marketing News |
Amazon Testing Plogs
http://www.clickz..com/news/article.php/3362941
---------
Microsoft Using IronPort's Bonded Sender
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=27403
-------
Read the Comments Submitted to the FTC on Can-Sp.m
http://tinyurl.com/3g9lz
--------
eBay 2.0 Now Available in Beta
http://www.ebay.com/my%5Febay/
|
2) Feature Article |
|
"Kanoodle Enters Contextual Ad Market"
by Merle http://MCPromotionsPress.com
Kanoodle has now jumped feet first into
the contextual
ad market with their latest offering, dubbed "Context
Target." With Context Target, your ads are placed
along
side of high quality related editorial content.This
is
similar to Google's Adsense Program or Overture's Content
Match.
To give you an example, let's say you were browsing
a website all about fishing. Included on that page
would be ads for fishing related products and services.
Kanoodle's take on this is that the viewer is more
"engaged" in reading the copy and highly interested
in the topic, thus improving your chances of them
clicking through to your site.
So where do Kanoodle's context ads appear? Their partner
sites include MSNBC, CBS, Market Watch, Quicken and
TheMotleyFool.com with plans to add more partners
in the future.
So how do the ads get ranked? Kanoodle uses something
they call "ClickFactor." Ranking is determined
by two
means: the number of click thrus your ad receives and
your bid price. A "ClickFactor" of 50 or higher
is
great and means that you're doing a good job of driving
traffic to your website (at least, better than your
competitors). If your score is under 50, your listing
needs some help. For more on ClickFactor and creating
effective listings see...
http://Kanoodle.com/affiliate/clickfactor_tips.cool
After opening your Kanoodle account, you'll need to
select the categories where you want your ads to appear.
The minimum bid price ranges from .10 to .50. This
can rack up quickly, compared with the minimum bids
at Google or Overture. If you don't see a category
that suits your needs, you can email Kanoodle with
"add a topic" in the subject line and the
category
you would like added in the body of your message.
Send it to mailto:contexttarget@corp.kanoodle.com
For help with choosing the right categories see
http://Kanoodle.com/about/context_guidelines.cool/
When setting your bid amounts, you'll need to keep
in mind that only the top three to five listings will
be displayed on any content page. For the best exposure
you'll want to bid for top placement.
There are many nice features in the control panel,
such as the ability to set your ads to go live
or dead at specific times you preset. Kanoodle is
also more then willing to help you improve your
listing responses. To register, go to...
http://safe.kanoodle.com/client_services/listings/index.cool
Kanoodle doesn't have the same reach as Google or
Overture, but their twist on contextual advertising
may be just the thing you've been looking for to
add to your website's advertising plan.
************************************************
Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising
are
Made" Buy & Sell Ezine Ads in a live auction
setting!
Publishers sell off your excess inventory and Buyers
pick up some 'FANTASTIC' bargains. Free E-book on how
to write "glowing" ezine ads.....Download Now
at
http://www.ezineadauction.com/ebooks/greatezineads.pdf
************************************************
|
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|
3) Net Hot Spots |
Did They Read It?
"Whatever happened to that email you sent?
How long
did it sit in someone’s inbox before it was opened?
Or maybe they never got it? Was it even opened at all?
When you use DidTheyReadIt, e-mails that you send are
automatically and invisibly tracked. The instant the
recipient opens your message, you are notified."
Fr.e for one month or 10 messages.
http://DidTheyReadIt.com/
---------
Clicks Counter Pro
"The Clicks Counter Pro (The CCP) offers
the most
powerful clicks tracking available on the Web. It's
indispensable for compiling complete and clear
statistic reports to find out which of your site
links are the most and the least effective.
http://tinyurl.com/3b8mv
|
4) Sites to Help |
Ebay Help
Need help getting up and running with Ebay? Entrepreneur
Magazine has a nice tutorial section that touches on
all of the basics for starting your own auction biz.
http://entrepreneur.com/ebaycenter
----------
DonkeyDo
How about a search engine that let's you compare
the
results from Yahoo, MSN and Google side by side?
Yes, it exists. Type in your keyphrase and see who
has the top ranking across all 3 at one viewing.
http://www.donkeydo.com/index.php
--------
Search Engine Simulator
Ever wonder how the search engines see your website?
This online tool will show you how. Shows your site
in a text browser view (lynxviewer) and give you
additional comments and suggestions in case it found
a problem related to the spidering of your site.
http://tinyurl.com/38n27
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QUICK TIP
------------------------------------------
Do you hesitate to run defrag on your system
due to
all of the time it takes? I know I do. With this tip
you can schedule Degrag to run while you're asleep.
1) Select Start then All Programs then Accessories
then System Tools
2) Inside of System Tools pick Scheduled Tasks
3) Double click on "Add a Scheduled Task"
then next and browse to windows/system32/Defrag.exe
4) Next pick how often you want it to run weekly,
monthly, daily...you get the idea.
5) Pick your start time you want the task to run
If you ever need to make changes to this task just
double click on it to be taken to its properties.
|
5) Site Promotion Software & More |
Don't Miss a Thing
If you publish an ezine and you're looking for
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|
6) Ebook & Ezine Resources |
"Are You an Ezine Publisher?"
Are you tired of constantly looking for new content
for
each issue? Search no more. Browse our huge database
of FREE articles written by some of the Net's Top Experts.
Browse now at.... http://www.Family-Content.com
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Ebook Cover Secrets Revealed
How to easily make an ebook cover to increase
the sales
of your own ebook. Easy to follow directions with some
links to some helpful software. Free to download and
give away. Format is PDF so right click on the link to
save to your own hard drive.
http://www.merlesworld.com/e-books/ebookcover_secrets.pdf
---------
"Trash Proof News Releases eBook"
Need help creating press releases? Get over 200
pages of free assistance in PDF format. Just
fill in the form and they'll give you access to
the ebook.
http://www.imediafax.com/tpnr/index.src
|
7) Other Valuable Ezines- Ad Swaps |
If you would like to swap ads send your ezine
information
to mailto:swap@mcpromotions.com
Merle's Mission Ezine is your one-stop
resource for everything Internet. Learn to put your online time
to better use by knowing where the BEST sites are located. Includes:
FR<E Software, HOT Sites that will hep you improve your own
website, Informative Articles by some of today's online Experts
that will show you exactly how to be Successful online. STOP
wasting your valuable time....Subscribe Today by sending mailto:subscribe@merlesworld.com
or visit http://www.merlesworld.com/newsletter.htm
-----------
Did you know that subscribers to Bob Osgoodby's
Fr.e
Ezine "Tip of the Day" get a Free Ad for their Business
on his Web Page? Subscribe
at: http://adv-marketing.com/business/subscribe2.htm
Great Business and Computer Tips - Monday thru Friday
Instructions to place your ad are in the Newsletter.
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to learn more!
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9) Important Info- How to Unsubscribe |
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*********Win a Free Ad in This Ezine:*********
If you still haven't taken the demographic survey
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and be entered to win a FREE ad in this ezine- Drawing held
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and type 8244 into the "take a survey" box on the
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PS. One other note if anyone is in need of a
programmer for simple script installation or anything else
contact my guy David
Black he's wonderful and I highly recommend him. Just
tell him what you need and he'll dash off a quote to you.
He also does website hosting with superior customer service.
I love this guy!
----<<>>----<<>>----<<>>----<<>>----<<>>----<<>>
If you'd like my online marketing articles to appear "like
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Disclaimer. The information contained in this
archive is provided 'as is' without warranty of any kind.
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information is assumed by the user, and in no event shall
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